It's an APC, and like all APC products it is the cheapest crap imaginable.
I've been through 4 wheels in the past year, can't seem to find just the right one. That one is actually the best one so far - if you don't look too closely at it - it really is cheap. The vinyl is so thin it's like vinyl paint on a paper backing. I doubt it will hold up well. ON the plus side, it goes with the interior very well, it's the right diameter and the thickness of the grip feels good. (You get used to the D shape right away - that's okay.) Oh, and I paid like $35 for it... ebay..
(Truth be told if I was willing to shell out a coupla hundred bucks there are some reallllllly nice ones that I'm sure I'd like a lot!)