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Pricing for Brochure Layout Work

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Old 09-22-2006, 04:36 AM
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Pricing for Brochure Layout Work

I have a chance to price a job for laying out a higher end brochure for a real estate rental. I've done plenty of this work before, but I was always working for someone (as an employee), so I never had to price the jobs.

They already have hi-res digital images and have written the copy. They have also done a sort of layout as far as which pages they'd want to see specific text and pics.

So basically, my job would be beautifying what they've done, inserting the images, formatting text and providing press ready art to the printer. Their desired layout might and might not work - it was typed up by someone who's never heard of columns apparently. In all, there are 6 pages that need to be layed out/typeset.

Anyone have some guidelines for pricing this sort of work?
Old 09-22-2006, 05:10 AM
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lee
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i don't know specifics, but i did layouts for several brochures for a catering company when i did graphic design at a tech co in college and they made so little money on it that they decided it wasn't worth it.

thus, i would guess its not that much.... but in your case, since its just you, that could still be enough.





confused yet?
Old 09-22-2006, 05:12 AM
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Originally Posted by lee
confused yet?
Usually, but about this - not yet... Do you remember what they charged?
Old 09-22-2006, 03:04 PM
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bump...
Old 09-22-2006, 05:29 PM
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sorry, mike, i don't remember.

in fact i was kept out of the business end of things at that job -- i hated that.
Old 09-22-2006, 09:12 PM
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Here's a couple of googled links:

http://www.renet.com.au/real_estate_software.php?id=87

http://www.overnightprints.com/main....start_brochure

Double their prices, should be about right.

Related, I produced a VCD of my sleepy mountain town for the Chamber of Commerce using muvee Autoproducer, basically med-res stills with an audio track, as a goodwill gesture. It didn't hurt to get the Chief of Police on it 'just in case'. Word got out and every Realtor within miles was asking for a reprint with a custom front end for their clients. I was too lazy to follow up, but it would be a quick way to make a quick $XXXX in a week, more for a bigger town than mine, pop. 12K.
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