Toyota Hilux Makes Rare Stateside Appearance at SEMA

Modded out by Truck Hero, Hilux shows off its serious off-roading chops at SEMA. 

As Yota Tech makes the rounds at SEMA, we found this Toyota Hilux stood out. Firstly, because it is not everyday we come across a Hilux in the United States. And secondly, because wow. This beefed-up Hilux has all the right mods to make any truck fan drool.

The Hilux was created by Truck Hero and they went with a custom truck that had a little more muscle, and a little well earned attitude.

Custom accessories such a Retrax tonneau cover, roll bar, and step up bar give the Hilux some extra rough and ready styling.

A slight lift and rugged tires give the short bed truck solid off-road capability. Not to mention it just looks very cool.

It’s always cool to come across a Hilux, especially one that has perfectly executed modifications. Unfortunately, it also makes us disappointed that we can’t pick one up in America.

We will be bringing more coverage from SEMA, so keep checking in for more exclusive content.

Photos for YotaTech by Nolan Browning

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S.J. Bryan

Longtime automotive journalist S.J. Bryan has been covering the automotive industry for over five years and is an editor with Ford Truck Enthusiasts and regular contributor to F-150 Online, Harley-Davidson Forums, and The Mustang Source, among other popular auto sites.

Bryan first discovered her passion for all things automotive while riding in her parent's 1968 Ford Mustang. The automotive expert cut her teeth growing up riding on Harleys, and her first car was a Chevy Nova. Despite her lead foot, Bryan has yet to receive a speeding ticket.

The award-winning former playwright was first published at age 18. She has worked extensively as a writer and editor for a number of lifestyle and pop culture publications. The diehard gearhead is a big fan of American muscle cars, sixth-gen Ford trucks, and Oxford commas.

S.J. can be reached at sherryjbry@gmail.com.