Diesel Power Could Be Coming Soon to Toyota Lineup
Toyota U.S. sales boss reveals that diesel power is on the table, and not just for the new Tundra!
These are certainly the best of times for fans of Toyota trucks. The Tacoma continues to dominate the mid-size market despite the emergence of multiple competitors. We’re getting ready for a major Tundra redesign that promises to challenge the full-size segment stalwarts. And fans of off-roading have their choice of a number of amazing TRD packages. And yet, if Toyota brass has their way, the future looks even brighter.
At least, it sure sounds that way judging by the many interesting tidbits that Jack Hollis, sales chief of Toyota U.S., revealed to Trucks.com during a recent interview. The most interesting of which centered around the possibility that we might see a diesel-powered Toyota truck in the near future.
When asked if there would ever be a diesel engine option for the Tundra, Hollis responded by saying “There is definitely consideration. We’re considering it for more than just Tundra and Tacoma. At this point, there has not been a finalized plan to go forward, but diesel is definitely an option that we are considering for implementation on multiple products.“
Obviously, diesel power is something that has been on the minds of Toyota execs lately. And why wouldn’t it be? The Chevy Colorado is already available with an oil burner, and the Ford Ranger likely will be soon. Both the 2018 Ford F-150 and 2019 Chevy Silverado can be ordered with diesel engines. So it only makes sense that Toyota would consider the same thing for both of their pickups.
Hollis also noted that Toyota intends to maintain its mid-size market dominance while also going after the F-150 and Silverado. “With the next generation [Tundra], we will grow our business, we will grow the footprint, we will grow in volume.”
And what better way to do that than with a torque monster diesel offering?
