Texas’ Complete Customs Previews Killer SEMA Tundra

McKinney-based shop has built many beautiful SEMA vehicles, and this year’s Toyota Tundra may just be its best ever.

When the 2019 SEMA Show opens later this year, the massive halls of the Las Vegas Convention Center will be packed with thousands of customized vehicles including an array of uniquely-modified Toyota Tundra pickups. One of the shops that will be showcasing a half-ton Toyota is Complete Customs in McKinney, Texas, and earlier this week, shop owner Shaun Freilich shared a preview on Instagram of what he is working on for the world’s biggest customization show.

As shown in the image above created by @innov8designlab, Freilich and his team are transforming a Tundra into an unmistakable off-road machine, complete with a booking sound system and a custom lowrider bicycle mounted on the tonneau cover.

10 Years of SEMA Customization

While Freilich’s Instagram post showing the rendering of this year’s Toyota SEMA build was what got our attention, his page is chock full of his creations. Back on May 10, he shared a picture of his first SEMA build, which was also a Tundra (shown below in white with blue flames), so it is fitting that he is celebrating his shop’s 10^th anniversary of building SEMA-worthy vehicles with another Tundra.

In digging a little deeper into the company website gallery, we found that in the past 10 years, Complete Customs has built many SEMA-bound trucks and several of them were Tundras or Tacomas. While Freilich has built trucks and cars from other brands for the famous Vegas event, Toyotas have clearly played a key role in his company’s history.

2019 SEMA Build

When Freilich shared the rendering of the Toyota Tundra that he is building for the 2019 SEMA Show, he included images of the front and rear, along with the following information.

“Excited to re-build my 10th Anniversary Toyota USA Tundra for the 2019 @semashow! Shoutout to all my current builder partners & new ones jumping on board! As a kid I use to build lowrider bikes in my mom’s garage with my homie Shaun Glaze so thought it would be fitting to add a matching cruiser built by @thecruisershop that will mount on top of the @retraxbedcovers! Thanks @innov8designlab for the amazing rendering, now it’s time for TEAM @completecustomsllc to bring it to reality!”

Again, back on May 10, Freilich talked about possibly buying back the truck that he built 10 years ago and while he hasn’t seemed to confirm that, his post with the rendering and his comment about a “re-build” leads us to believe that he might be starting with a Tundra that he has already customized once.

In any case, the details are short, but we can see that this Toyota will have an elaborate chassis and suspension build, lifting the truck high into the air and making plenty of room for the gigantic wheel-and-tire package. There is also a custom front and rear bumper, tinted windows, a tonneau cover that hides what is likely a huge speaker system and, as mentioned above, a custom lowrider bicycle.

The 2019 SEMA Show is still more than five months away, so we will be waiting a while for the finished product, but the latest Complete Customs Tundra is sure to be a crowd-pleaser in Vegas.

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Patrick Rall

"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.

"Although I went to college for accounting, my time in my dad’s shop growing up allowed me the knowledge to spend time working as a mechanic before getting my accounting degree, at which point I worked in the office of a dealership group. While I was working in the accounting world, I continued racing and taking pictures of cars at the track. Over time, I began showing off those pictures online and that led to my writing.

"Ten years ago, I left the accounting world to become a full-time automotive writer and I am living proof that if you love what you do, you will never “work” a day in your life," adds Rall, who has clocked in time as an auto mechanic, longtime drag racer and now automotive journalist who contributes to nearly a dozen popular auto websites dedicated to fellow enthusiasts.

"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.

"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.

"Being based on Detroit," says Rall, "I never miss the North American International Auto Show, the Woodward Dream Cruise and Roadkill Nights, along with spending plenty of time raising hell on Detroit's Woodward Avenue with the best muscle car crowd in the world.

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