Toyota Truck Sales Set Multiple Records in June
Consumers continue to flock to Toyota trucks and SUVs as nearly every model enjoys a best-ever month and first half.
2018 hasn’t been the best year for most automakers, but Toyota has clearly proven an exception to the rule. And even in the face of ever-toughening competition in the truck market, the brand continues to break sales records. With the first half of 2018 officially behind us, TMNA has thus far moved 1,189,312 total vehicles. That result nets a healthy 3% increase over last year. But perhaps more importantly, automaker sold more trucks than it ever has in its long and illustrious history.
“Record June light truck sales, led by RAV4 and Highlander, solidified Toyota as the No. 1 selling retail brand through the first half of this year,” said Andrew Gilleland, vice president of Sales Operations, Toyota division. “Strong consumer demand on Toyota Camry, the excitement of the all-new 2019 Toyota Avalon and Corolla Hatchback, paired with excellent light truck availability sets us up for continued strong sales throughout the summer.”
But it wasn’t just June that qualified as a best-ever truck sales month for Toyota. They also moved more trucks in the first half of 2018 than ever before. And multiple models within the lineup also recorded record sales. Tacoma led the way with a whopping 30.6% increase, followed by Highlander at 20.7%.
The 4Runner enjoyed its best-ever June, moving 11,569 units. Tundra was right behind with 9,955 trucks sold for the month. Rounding out the truck and SUV lineup was the RAV4. The freshly restyled ‘ute also enjoyed a record June and first half by logging a 10.6% increase in sales.
This, despite operating in the most competitive segment in the automotive world today. It’s clear that Toyota has a strong grip on the truck and SUV market. And it isn’t going to let go that easily. Plus, with a host of exciting products including the TRD lineup, we don’t expect sales to cool off in the second half, either.