Toyota TRD Models Are Selling Like Hotcakes

As consumers gravitate toward trucks and SUVs, automakers continue to adjust their offerings. Toyota, of course, is no exception. In addition to ramping up truck production, the brand will also evaluate their passenger car offerings. “We will look and evaluate every single one,” said Jack Hollis, head of U.S. sales. “The Yaris, Corolla and Prius each have several different variants. Do we need all of them? We just want to evaluate the performance of each.”

Make no mistake – Toyota isn’t abandoning cars altogether in favor of high-dollar, high-margin trucks. But they’d be silly not to produce and sell more of what’s working in the current marketplace. And here in the states, that means all the off-road ready, snorkel-equipped, Toyota TRD models we can handle. And we certainly don’t have any qualms with that!

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Brett Foote

Brett Foote has been covering the automotive industry for over five years and is a longtime contributor to Internet Brands’ Auto Group sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other popular sites.

He has been an automotive enthusiast since the day he came into this world and rode home from the hospital in a first-gen Mustang, and he's been wrenching on them nearly as long.

In addition to his expertise writing about cars, trucks, motorcycles, and every other type of automobile, Brett had spent several years running parts for local auto dealerships.

You can follow along with his builds and various automotive shenanigans on Instagram: @bfoote.