Toyota Tops Kelly Blue Book’s Resale Value Awards

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Toyota Trucks

Toyota trucks score a podium sweep as the brand dominates the competition in resale value for 2018!

Toyota has always been a brand synonymous with strong resale values. Reliability and toughness play a key factor in that, of course. And Toyota vehicles run for a very, very long time. Still, it’s nice to be able to definitively say that Toyota offers a greater resale value than any other brand. And thanks to Kelly Blue Book’s 2018 Best Resale Value Awards, now we can do just that.

Toyota Tacoma

KBB crunched the numbers and awarded Toyota the Best Resale Value Brand award for the third time in 2018 and the second year in a row. Even more interestingly, Toyota trucks swept the podium with a 1,2,3 finish. KBB expects the Tacoma to retain 61 percent of its value over the next five years, better than any other model. For comparisons sake, the average 2018 vehicle is expected to retain only 35.1 percent of its value.

The Tundra and 4Runner join the Tacoma atop KBB’s rankings. Which, as Eric Ibara, director of residual values for Kelley Blue Book points out, is really no surprise.

Toyota Tundra

“The Top 10 vehicle winners are predominantly trucks, which reflects the high demand that exists for these models. Despite the higher incentives available on trucks today, used-car buyers are willing to pay more for trucks, relative to the initial MSRP, than they are for sedans. Without the prospect of higher gas prices, this trend doesn’t appear to be slowing.”

And even if gas prices do rise in the future, buying a Toyota can help hedge against that extra cost. “Resale value is important because depreciation is a bigger expense than fuel, maintenance or insurance,” Ibara added. “Choosing a model with better resale value than others is an easy way to save money when buying a car.”

As if you needed another reason to buy a Toyota, now you’ve got one!

Brett Foote has been covering the automotive industry for over five years and is a longtime contributor to Internet Brands’ Auto Group sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other popular sites.

He has been an automotive enthusiast since the day he came into this world and rode home from the hospital in a first-gen Mustang, and he's been wrenching on them nearly as long.

In addition to his expertise writing about cars, trucks, motorcycles, and every other type of automobile, Brett had spent several years running parts for local auto dealerships.

You can follow along with his builds and various automotive shenanigans on Instagram: @bfoote.

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