Toyota Posts Best-Ever Light Truck Sales in October

By -

Toyota Tacoma

In a tough sales year, Toyota continues to reach new heights on the back of its trucks and SUVs.

Even in a tough year for automakers, Toyota continues to buck the trend with sustained success in the showroom. This is especially true in regards to light truck and SUV sales. In fact, October marked a new record in regards to light truck sales. That surge helped the automaker post a 2.5% volume-based sales increase and 6.6% DSR-based jump overall.

Toyota RAV4

RAV4 sales, in particular, were the main driving force behind the record sales month. The compact SUV enjoyed a 30% increase year-over-year on its way to a best-ever sales showing. The remainder of Toyota’s SUV lineup posted strong numbers as well, with the Highlander moving 17,461 units and the 4Runner posting sales of 11,153 units.

Toyota Highlander

Pickups also had a strong showing as the mid-size Tacoma posted October sales of 15,804 units. Tundra sales increased 5% year-over-year as well. Overall, Toyota moved 165,540 units for the month, despite having one less selling day than October of 2016. And by the sounds of things, it seems like they fully expect that trend to continue through the holidays.

Toyota Tundra

“The first month of the final quarter of 2017 saw sustained strong sales for the industry, and we expect that momentum to continue through the last two months of the year,” said Jack Hollis, group vice president and general manager, Toyota division. “The Toyota division had another best-ever for the month of October in light trucks, led by our tenth consecutive monthly sales record for RAV4. And the all-new 2018 Camry, with October sales of over 26,000 units, continues to generate excitement in our dealer showrooms.”

Toyota 4Runner

So while many other automakers struggle through a down year, Toyota continues to reach new heights. And with one of the strongest lineups of trucks and SUVs on the market, we don’t expect that to change any time soon.


Brett Foote has been covering the automotive industry for over five years and is a longtime contributor to Internet Brands’ Auto Group sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other popular sites.

He has been an automotive enthusiast since the day he came into this world and rode home from the hospital in a first-gen Mustang, and he's been wrenching on them nearly as long.

In addition to his expertise writing about cars, trucks, motorcycles, and every other type of automobile, Brett had spent several years running parts for local auto dealerships.

You can follow along with his builds and various automotive shenanigans on Instagram: @bfoote.

Comments ()