Is the Toyota Tacoma Tougher than Chuck Norris?

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Well no. But in a new ad, the Tacoma shows it might just be a worthy successor. 

In Toyota’s new advertisement for the Toyota Tacoma, they get none other than Chuck Norris to pass on some of his legendary grit to the truck. The results are awesome.

In the ad, Norris is just hanging out, doing the usual: Karate-chopping cinder blocks on the sidewalk. A fan sees him and asks if Norris will autograph his Toyota Tacoma. Now, touched by the hand of Norris, the Tacoma comes into its own as a tough-as-nails badass.

Chuck Norris Toyota Tacoma

We see the Tacoma perform a number of awesome feats, including doing burnouts that form Norris’ face with the tread marks.

Chuck Norris Toyota Tacoma

Of course, the Tacoma is featured as a hero, as the spot says, it is “tough as Chuck.” This includes saving people, street fighting, getting down at the club, and surfing a massive wave.

Chuck Norris Toyota Tacoma

A voiceover says “From the clenched fist of a legend, rises a new action star….”

There’s a cute twist at the end with Norris, and it’s a funny ad that showcases how tough and cool the Tacoma is. Let’s face it, to hardcore Taco fans, it is the Chuck Norris of trucks!

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Longtime automotive journalist S.J. Bryan has been covering the automotive industry for over five years and is an editor with Ford Truck Enthusiasts and regular contributor to F-150 Online, Harley-Davidson Forums, and The Mustang Source, among other popular auto sites.

Bryan first discovered her passion for all things automotive while riding in her parent's 1968 Ford Mustang. The automotive expert cut her teeth growing up riding on Harleys, and her first car was a Chevy Nova. Despite her lead foot, Bryan has yet to receive a speeding ticket.

The award-winning former playwright was first published at age 18. She has worked extensively as a writer and editor for a number of lifestyle and pop culture publications. The diehard gearhead is a big fan of American muscle cars, sixth-gen Ford trucks, and Oxford commas.

S.J. can be reached at [email protected].

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